THE STORY

Established in 2011, HYPE. began as a self-funded project, designing printed clothing and accessories. After winning a t-shirt printing competition, HYPE. had its first batch of stock, which sold out in a matter of hours. With the use of social networking, HYPE. quickly developed into something that could no longer be tamed from the single room it was created in.

Within Months, HYPE. had started to evolve into one of the UK’s most recognisable brands. Housing itself in the heart of the Midlands taking on a new premises in Leicester, overlooking design, production and more in-house. The HYPE flagship store opened in London in the summer of 2013, and Taiwan in 2016 and can now be found stocked in a huge number of stores worldwide.

What started with a simple script over a floral print t-shirt and a tongue and cheek lighter has snowballed into what HYPE. is today.

We’ve come a long way as a brand since just selling printed t-shirts. Our complete range now covers menswear, womenwear and kidswear and now includes a lot more than just t-shirts and backpacks. We believe that HYPE. is a lifestyle in which our extensive range can accommodate. Our lines include pretty much everything you can imagine from a fashion brand and more; hoodies, joggers, sweatshirts, t-shirts, vests, polo shirts, coats, parkas, coach jackets, tech jackets, cagoules, shirts, suits and blazers, jeans, chinos, shorts, footwear, ip ops, bucket hats, snap-back caps, 5-panel caps, beanies, bobble hats, skirts, body suits, dresses, backpacks, holdalls, bum bags, pencil cases, laptop sleeves, phone cases, and even camping stools and water bottles.